TODAY   |  February 02, 2014

Main Street Makeover: Turning around failing small businesses

For small businesses trying to survive, one man said he could keep them from failing — but not without some tough love.

In the second part of a two-part series, branding expert Martin Lindstrom lent his expertise to two family-owned businesses just steps from closing for good.

-TODAY’s Erica Hill reports.  CLICK HERE FOR FULL STORY

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