How the Big Game Impacts Communities Nationwide
Provided by the US Chamber of Commerce
Source: Las Vegas Super Bowl Host Committee
The ability of businesses to team up to create unforgettable moments and touchstone experiences is a testament to the power and possibility of American Free Enterprise.
Game day: On Sunday, millions of sports fans will be glued to the television – as thousands watch from the stands in Las Vegas – for Super Bowl LVIII. While fans are eager to see the players and coaches on the field, it is the many businesses and employees behind the scenes that make memorable events like this possible.
Big score: The game’s economic benefits for the host city are well-known. Las Vegas is set to harness a $500 million economic surge from the Super Bowl. Less known, however, is how the Super Bowl helps local communities thousands of miles from the game.
77% of Americans will watch Super Bowl LVIII
$17.3 billion projected in consumer spending
80% of Super Bowl spending goes to food and drinks
$86.04 spent on average per household on game-day essentials
Why it matters: It all adds up to increased economic activity for local businesses and a top-notch experience for fans–whether tuning in to root for one of the competing teams, watching the halftime show, or just being a part of the excitement with friends and family.
How Much Will Your City Benefit from Super Bowl LVIII?
EXCLUSIVE: With a projected $17.3 Billion in consumer spending for this year’s Super Bowl, including food, drinks, apparel, and decorations, discover the impact Sunday’s game will bring to your community with a new searchable database of over 386 U.S. metropolitan areas.
Coast to coast: Using data from the National Retail Federation on Americans’ spending plans for the Super Bowl reveals how the big game impacts communities large and small.
How big? The numbers might surprise you.
$39 million: Syracuse, NY
$24 million: Anchorage, AK
$23 million: Davenport, IA
$16 million: Erie, PA
$12 million: Punta Gorda, FL
$7.2 million: Missoula, MT
Bottom line: The Super Bowl is a major annual event for everyone from football fanatics to music enthusiasts to those who just want to be part of the excitement. It creates memories that last a lifetime—and it’s brought to you by American business.
Brought to You by American Business
Super Bowl LVIII kicks off the U.S. Chamber’s Brought to You by American Business initiative. It’s the story of businesses taking the field to bring culture, entertainment, and sporting events to life while creating unforgettable moments.