Google Analytics for Business

Introduction to Google Analytics
presented by: Peggy Eastwood

Recommended Reports for Small Businesses

  • Audience: how many people came to the website and how often
    • Overview: the number of users and sessions
    • Geo/Location: where the users are located
    • Mobile: did they use a phone, desktop, or tablet
  • Acquisition: how did people find the website
    • All Traffic/Channels: what method (channel) did users use to access the website
  • Behavior: what did they do on the website once they got there
    • Behavior flow: in what sequence did users view the pages
    • Site Content/All Pages: how often and for how long did they view each page
    • Site Speed: how long does it take for pages to load, and how can you make them load faster

Google Analytics Definitions

Sessions:  Total number of Sessions within the date range.  A session is the period of time a user is actively engaged with your website.  All usage data is associated with a session.

Users:  Users who have initiated at least one session during the data range.

New Users:  The number of first-time users during the selected date range.

Number of Sessions per User:  The average number of sessions per user.

Avg.  Session Duration:  The average length of a Session.

Pageviews:  The total number of pages viewed.  Repeated views of a single page are counted.

Unique Pageviews:  The number of sessions during which the specified page was viewed at least once.  A unique pageview is counted for each page URL + page Title combination.

Avg. Time on Page:  The average amount of time users spent viewing a specified page or screen, or set of pages or screens.

Bounce Rate:  The percentage of single-page sessions in which there was no interaction with the page.  A bounced session has a duration of 0 seconds.

For More Information

Google Analytics Help Center

Thorough, detailed information

Google Analytics Essential Training (3 hours).  Brad Batesole instructor