Google Analytics for Business
Introduction to Google Analytics
presented by: Peggy Eastwood
Recommended Reports for Small Businesses
- Audience: how many people came to the website and how often
- Overview: the number of users and sessions
- Geo/Location: where the users are located
- Mobile: did they use a phone, desktop, or tablet
- Acquisition: how did people find the website
- All Traffic/Channels: what method (channel) did users use to access the website
- Behavior: what did they do on the website once they got there
- Behavior flow: in what sequence did users view the pages
- Site Content/All Pages: how often and for how long did they view each page
- Site Speed: how long does it take for pages to load, and how can you make them load faster
Google Analytics Definitions
Sessions: Total number of Sessions within the date range. A session is the period of time a user is actively engaged with your website. All usage data is associated with a session.
Users: Users who have initiated at least one session during the data range.
New Users: The number of first-time users during the selected date range.
Number of Sessions per User: The average number of sessions per user.
Avg. Session Duration: The average length of a Session.
Pageviews: The total number of pages viewed. Repeated views of a single page are counted.
Unique Pageviews: The number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page Title combination.
Avg. Time on Page: The average amount of time users spent viewing a specified page or screen, or set of pages or screens.
Bounce Rate: The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
For More Information
Google Analytics Help Center
Thorough, detailed information
Google Analytics Essential Training (3 hours). Brad Batesole instructor